Tài Liệu Giáo Viên phần 7

BACK
TO
SCHOOL

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begins!

01

ABOUT US

02

MARKET ANALYSIS

03

GOALS & STRATEGY

04

CONTENT PLAN

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the section

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the section

05

BUDGET

06

KPI OVERVIEW

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the section

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01

ABOUT US
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the section

Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon

OUR STORY

MERCURY

VENUS

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state one of your
qualities

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state one of your
qualities

JUPITER

SATURN

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state one of your
qualities

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state one of your
qualities

WHAT SETS US APART?

MISSION

VISION

Mercury is the closest planet to the Sun
and the smallest one in the Solar System
—it’s only a bit larger than our Moon. The
planet’s name has nothing to do with the
liquid metal since it was named after the
Roman messenger god, Mercury

Venus has a beautiful name and is the
second planet from the Sun. It’s terribly
hot—even hotter than Mercury—and its
atmosphere is extremely poisonous. It’s
the second-brightest natural object in the
night sky after the Moon

GUIDING PRINCIPLES

“This is a quote. Words full of wisdom that
someone important said and can make the
reader get inspired.”
—SOMEONE FAMOUS

02

MARKET
ANALYSIS
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the section

HOBBI
ES

55
%

45
%

BOY

GIRLS

AGE
5 - 13
13 - 15

NATIONALITIES
Neptune is the
farthest planet from
the Sun

AUDIENCE DEMOGRAPHICS

30%

10%

20%
40%
TOP SOCIAL NETWORKING SITES

AGE: 25
JOB: Publicist
MARITAL STATUS: Married
CHILDREN: 2
INCOME RANGE: $1500-$2000 per month
MOTIVATIONS: Mercury is the
closest planet to the Sun

CONSUMER BEHAVIOR:

HOBBIES

BUYER PERSONA

MERCURY

VENUS

MARS

NEPTUNE

Mercury is the
smallest planet
in our Solar
System

Venus has a
beautiful name,
but it’s too hot

Despite being red,
Mars is a cold
place, not hot

Neptune is the
farthest planet
from the Sun

ANALYZING THE COMPETITION

03

GOALS &
STRATEGY
Here you could describe the topic of
the section

Venus has a
beautiful name,
but it’s too hot

Neptune is the
farthest planet
from the Sun

Mercury is the
smallest planet in
our Solar System

Saturn is the
ringed one. It’s
a gas giant

Despite being red,
Mars is a cold
place, not hot

The Earth is the
third planet from
the Sun

GOALS

STEP 1

STEP 2

STEP 3

STEP 4

It’s a gas giant,
composed mostly
of hydrogen and
helium

Mercury is the
smallest planet in
our Solar System

Despite being red,
Mars is a cold
place, not hot

Neptune is the
farthest planet
from the Sun

STRATEGY

04

CONTENT PLAN

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the section

Despite being red,
Mars is a cold
place, not hot
It’s a gas giant,
composed mostly of
hydrogen and
helium

Neptune is the
farthest planet
from the Sun

Mercury is the
smallest planet in
our Solar System

OUR AREAS OF EXPERTISE

Venus has a
beautiful name,
but it’s too hot

Neptune is the
farthest planet
from the Sun

Mercury is the
smallest planet
in our Solar
System

Saturn is the
ringed one. It’s
a gas giant

Despite being
red, Mars is a
cold place, not
hot

The Earth is
the third
planet from
the Sun

WHAT CONTENT ARE WE
GOING TO CREATE?